About us
Communication is essential!
Clear, consistent communication drives success. We prioritize open dialogue, ensuring alignment with your cycling needs and seamless collaboration throughout every purchase.
Start with the customer – find out what they want and give it to them.
Top quality bikes
Our bikes are built for performance, durability, and comfort. With meticulous attention to detail, we offer a range of models that cater to every cyclist's needs.
Start with the customer – find out what they want and give it to them.
Unique rides.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of products, marketing, and customer experience strategies.
Alex Rider
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the bicycle industry, Mich has helped the company to get where it is today. Mich is among the best minds in the business.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house mechanics and looks after the community of thousands of cyclists.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.